Oh my word, not a re-shuffle?! Sounds political! Well I’m not talking of one of those you’d be glad to know. I’m going to start moving things around on this website, as I need to make it more promotional at the same time as maintaining the eclectic mix of things on the blog. I have in the past written about all of the subjects that matter to me. So it’s very generalised
However the home page and blog need to be split apart probably. The new homepage will describe what I do as a freelancer and thus aim to pull in more clients. I shall then embark on promoting the site actively to boost the traffic.
Now for a neat little segue into my next topic and that is business services……
I am planning (hoping) to do more with the blog this year, since I’ve not really been that good with it for awhile.
Work wise a pattern is forming in terms of the jobs that I get to do. Over 2014 and 2015 I spent a lot of time working as a front-end web developer. I never planned this but all the same for the most part I enjoyed it. The thing is I come from a broader background than this as I started out mostly in the CMS business which requires just as much backend knowledge as front end, if not more so. Hence I am a full-stack developer as we say in the trade.
This brings me to the point. Why not concentrate more on this stuff?
Clients love WordPress and the like, because these products have been designed more for them. The dashboards and content tools are all excellent and intuitive. Clients just don’t give two hoots about JS frameworks. Just tell them you are developing it in Node with a react front-end and their eyes glaze over. Talk about WordPress and they know of it. Wordpress is cool for them since they know other people who use it. I also think the same goes for Drupal plus the latter is better for developers being very powerful. IMHO.
I could harp on about the merits of JS and how running everything in the browser with less round trips to the server. Does that get me more customers though? Probably not. I really want to give people what they want rather than vice versa. Last year that didnt help me one iota. I spent too much time reinventing the wheel and that was expensive.
So there you have it, an insight into my train of thought. This year I am going to focus more on the CMS – however both WordPress and Drupal now support Angular, React etc. So these shall be used to see how we can provide clients with best-of-breed CMS products which they love and we can still innovate. However a good methodical routine is essential to gaining more clients, delivering on time and keeping all older clients happy at the same time.